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Focus Green IT Roundtable: Energy Conservation Practices in your Data Center (MP3)

February 16, 2011

Missed the Roundtable, but wish you didn’t? Listen to the MP3 file, please visit

Click where it says “MP3 File” and it will open up a new window where you can listen to and download the MP3 file. A PDF transcript will also be available on the same page the week of March 7, 2011

The roundtable teleconference waas held on February 15th, 2011 at 1:00 PM PT included:

Barry Stevens, General Manager, TBD

Brian Richard, Vice President & Science & Technology Team Leader, Kirskey
Matthew Koerner, Principal, Critical Project Services
Rob Morris, Datacenter Advisory Group, Cushman & Wakefield
Terry Roberts, President, Seanter, Inc.
The Green IT Roundtable discussion was about energy conservation practices of data centers and energy cost saving of intelligent power managements systems. Topics included:
1. Green Infrastructure in Data Centers
2. Design of Green Data Centers
3. Construction of Green Data Centers
4. Applications and Design of Intelligent Power Management Systems

Energy conservation and clean energy have become a global priority of extreme interest and intense effort. Energy savings is no longer only a smart practice but a necessity for companies wanting to improve earnings, become globally competitive and reduce overhead expenses by lowering the cost of utilities.

By decreasing demand and power consumption, these solutions shall reduce our reliance on fossil fuels, and thereby, decrease green-house gas emissions and our use of fossil fuels and foreign oil. These alone, will have a positive impact on our balance of trade and natural resources. 

For these reasons, this roundtable was structured around two distinct technologies that provide environmentally friendly and cost-effective solutions towards the use of power in the technology and commercial sectors. Renewable sources of energy and intelligent power management systems will also help change the way electricity is produced, supplied and used in both Data Centers and other industrial–commercial facilities.

As data centers continue to grow in numbers and size at an exponential rate, global energy demand dedicated to powering these facilities are also growing at an astronomical rate (current estimates state that nearly 2% to 3% of all power consumed flows into data centers). With such high power requirements, even small decreases in power consumption can have a positive impact on an already strained power grid. A movement for implementing a green infrastructure in IT data centers is gaining momentum and becoming the industry norm. 

For example, green IT Data Center practices include:
•  Efficient air conditioning systems and economizers,
• Virtualization of servers to reduce the critical IT loads,
• Smaller granularity such as decreased transformation and distributed DC systems,
• And finally, beyond just containing power consumption, there are other effective ways to expand green practices in the IT community, such as:
• green construction methods,
• reduced water demand and/or water recycling,
• and energy storage and demand shifting, through devices such as intelligent power controllers and management systems. 

Since the recent energy crisis, much attention has been given to boosting demand response in electricity markets. One method is to pass through wholesale energy costs to retail customers. This can be accomplished by a smart metering infrastructure, which is intended to reduce power generation through demand response, where customers may respond to the higher prices by lowering demand.

Nevertheless, while some customers may be able to change energy usage habits, many commercial and industrial customers will not be able to lower demand when electricity rates are high.

Therefore, an intelligent power controller situated between the outside electrical power grid and a facility’s internal “Micro grid” (internal electrical distribution system) can manage the consumption of electrical power. This is accomplished within the facility, by channeling lower cost energy from storage batteries, wind power, roof-top solar arrays, solid-waste to energy boilers, on-site geothermal wells and other commercially available renewable energy solutions. This intelligent power management device interfaces with one or more electrical power sources and the buildings micro grid. The on-board intelligent controller determines which power source to use based upon a rather sophisticated predictive algorithm, which compares and makes real-time decisions of electrical needs and costs.

To the extent that these Green IT practices and intelligent power controllers will reduce our energy demands they will contribute to enhancing our National Security, Economy and Environment. 

To hear the entire program go to:

4 Comments leave one →
  1. August 4, 2011 9:56 AM

    This is actually my first time here, really nice looking blog. I found so many interesting things in your blog especially about green it. I favor this website given and it has given me some sort of dedication achievement for a few purpose, so thanks

  2. August 4, 2011 10:49 AM

    Green IT

    Thank you for the kind words and support.



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